Posting Summary:
Reporting to the Vice Provost for Online Strategy and TC Academy, the Marketing and Events Manager is an integral part of the TC Academy team. The successful candidate will particularly focus on supporting the launch and promotion of TC Academy’s non-credit offerings. You will contribute your marketing and events expertise across the 3 pillars that are the focus of TC Academy’s portfolio of programs: executive education, pre-college programs, and K-12 professional development. TC Academy reimagines and transforms the delivery of non-credit programs as a new unit within Teachers College that partners and collaborates with faculty and other stakeholders to design and deliver high-quality non-credit programming. Programs are provided through in-person and online synchronous & asynchronous certificates, courses, CTLE and CEU credits, and workshops, in the leadership, education, health, and psychology fields. TC Academy brings the latest research, best practices, and next practices, to practitioners and students alike, and engages with professionals across a range of fields, with high-quality, accessible, affordable, and just-in-time professional development that is data-driven and aware of market needs.
Job Summary/Basic Function:
We are seeking a dynamic and experienced Marketing and Events Manager to join the TC Academy team. This role requires a strong background in digital marketing, email marketing, event planning, project management, and familiarity with Salesforce and other marketing platforms. The ideal candidate is a strategic thinker with a proven track record in managing multiple projects, driving engagement, and delivering impactful events. You will be responsible for creating, executing, and measuring marketing campaigns to support campaign goals, manage event logistics, and ensure alignment across all marketing channels. The Marketing and Events Manager will assist in the coordination of marketing plans (new and existing); ensuring that plans stay on budget, meet target dates, and that there is clear communication between stakeholders. Critically, the Marketing and Events Manager will monitor marketing and communications campaign performance across platforms and connect metrics back to enrollment goals. They’ll focus on lead generation, application nurture and yield. They will also be closely involved in the maintenance of TC Academy web properties, including advertising landing pages. The Marketing and Events Manager should understand the possibilities of technical tools and maintain familiarity with new marketing technologies and platforms.CHARACTERISTIC DUTIES AND RESPONSIBILITIES:
Advertising Campaign Coordination
Email Marketing
Salesforce Management
Website Content Management and Evaluation
Content Creation & Collaboration
Project Management & Budgeting
Event Marketing & Planning
Minimum Qualifications:
Preferred Qualifications:
Salary Range:
$75,000 - $87,000
Work Modality:
Hybrid
About Teachers College, Columbia University
Teachers College, Columbia University, is the oldest and largest graduate school of education in the United States, and also perennially ranked among the nation's best. Its name notwithstanding, the College is committed to a vision of education writ large, encompassing our four core areas of expertise: health, education, leadership and psychology.
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