Content Creation : Write clear, engaging, and SEO-optimized content for various platforms including websites, landing pages, promotional campaigns, emails, blog posts, and social media channels.
Market Research : Stay up-to-date with the latest gambling trends, audience preferences, and industry regulations, especially in the German-speaking markets (Germany, Austria, Switzerland).
Campaign Development : Collaborate with the marketing and creative teams to create content for advertising campaigns, including banner ads, PPC ads, and social media posts.
Brand Voice : Ensure all written content maintains the brand's tone of voice, aligns with the company's values, and resonates with the target audience.
Regulatory Compliance : Write content that adheres to local laws and gambling regulations in the German-speaking markets, ensuring all messaging is legal and responsible.
SEO & Performance : Optimize content for search engines to improve organic traffic, and monitor performance to refine strategies based on data and metrics.
Localization : Adapt global content for the German market, ensuring relevance and accuracy in language, tone, and cultural references.
Fluency in German (Native-level or near-native proficiency) – written and spoken.
Proven Experience in copywriting, ideally in the online gambling, gaming, or entertainment industry.
Creative Writing Skills : Ability to write engaging, persuasive, and customer-oriented content in a way that enhances user experience and drives conversions.
SEO Knowledge : Familiarity with on-page SEO practices, keyword research, and content optimization.
Strong Attention to Detail : Proofreading skills and an ability to ensure accuracy in all content produced.
Understanding of Gambling Regulations : Knowledge of gambling laws and regulations in Germany, Austria, and Switzerland is a plus.
Team Player : Able to work collaboratively in a fast-paced, dynamic environment.
Time Management : Ability to handle multiple projects and meet deadlines efficiently.
Competitive salary with performance-based incentives.
Flexible working hours and remote work options.
A dynamic and supportive team environment.
Opportunities for professional development and growth.
Access to industry events and networking opportunities.
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